DERMATOLOGY SEO
Dermatology SEO for Medical and Cosmetic Practices
Founder of FORGE
Make your services, clinicians and appointment routes easier to understand and find.
Make your services, clinicians and appointment routes easier to understand and find.
Begin with real services and locations, assign responsibility for the facts and agree the changes before implementation.
Dermatology SEO should make it clear which care your practice provides, where it is available and how someone can request the right appointment. Forge helps practice owners and marketing teams turn those facts into a reviewable search plan, then implement the work agreed in writing.
A practice offering medical dermatology, cosmetic consultations and procedures needs accurate routes between them. This service focuses on organic search within your wider dermatology marketing plan.
The starting point is a service inventory approved by your team. A broad list copied from another dermatologist can advertise care you do not provide, or send someone to a location that cannot handle their request. We establish the services, clinicians, offices and appointment routes that the site needs to represent.
These are different scopes. A single office with several outdated pages needs a different proposal from a group changing its website and appointment platform.
| Phase | What we review or prepare | What you decide |
|---|---|---|
| Free diagnostic | Your public site, stated priorities and visible search or access issues. Private data is reviewed only when appropriate access is agreed. | Whether a defined next phase would be useful. |
| Plan | An agreed inventory of page owners, proposed changes, source requirements, dependencies, reviewers and measures. | Which services, locations and changes to include in the written scope. |
| Execution | The agreed technical corrections, page work, internal links and local information changes, with a change record and checks. | Whether the delivered changes meet the acceptance criteria and what should happen next. |
The free diagnostic does not enroll your practice in a paid service. Page counts, profile work, integrations and ongoing production are defined in the proposal. The monthly starting price does not automatically include every activity described on this page.
Illustrative planning example, not a client result. Imagine one practice with two real offices, medical consultations at both, and cosmetic consultations at one. Its website currently puts every service on a single page.
| Observed problem | Proposed work | Acceptance check |
|---|---|---|
| The same general page answers acne care and cosmetic consultation searches. | Map distinct service needs to existing or proposed pages, keeping related synonyms together. | Each page has a clear purpose, approved service facts and an appropriate appointment route. |
| Both location pages list every service. | Reconcile page copy with the practice's location and clinician roster. | Only confirmed services and clinicians appear for each office. |
| A request button reaches a general form without location context. | Test the approved route and propose clearer labels or destination choices. | The visitor can identify the intended office before leaving the practice site. |
| The report combines all clicks into a patient total. | Separate search clicks, profile interactions and authorized operational reporting. | Every measure has a named source, definition, period and owner. |
The resulting plan might prioritize a few corrections before new articles. It might also identify a service that should stay unpublished until the practice confirms availability. Publishing more pages is a choice to justify, not the default deliverable.
Forge prepares the agreed search research, page structure, draft copy and implementation checks. Your clinical reviewer confirms medical statements, provider qualifications and service descriptions. Your practice manager confirms locations, hours, insurance wording, referral requirements and appointment access. Your web or scheduling provider handles changes that require its own platform permissions.
For each page, record the factual source, reviewer, approval date and next review trigger. A change in clinician roster or service availability should trigger a page review even if the page is performing well in search. Google's people-first content guidance emphasizes useful, trustworthy content and clear responsibility for its creation.
We scope local work around real locations and eligible profiles. Google has specific rules for individual practitioners and organizations; a cosmetic service is not, by itself, permission to create another business listing. Its Business Profile guidelines are part of the eligibility review.
Local results depend on relevance, distance and prominence. A profile correction cannot remove distance from the searcher's location, and no agency can purchase a better local ranking from Google. See Google's local ranking explanation.
Agree the baseline before changes: page groups, country, device, comparison periods and available sources. Review medical and cosmetic page groups separately when that distinction is useful. A search click, a call-button tap and an attended appointment are different observations. Consistent dermatology SEO reporting makes it easier to compare these baseline metrics over time.
The monthly review should show what changed, what the available evidence supports and what to do next. Appointment information remains in the practice's authorized systems. The marketing report can use approved aggregate observations without copying patient details into search tools.
From €1,200 per month. Free diagnostic. No minimum-term commitment. Scope, fees and terms are confirmed in a written proposal.
Practitioner exclusivity: one practitioner per city, with the specialty and territory confirmed in writing. Availability is checked before agreement. Nationwide exclusivity may be considered for selected specialties.
Request your free diagnostic. Share your website, real locations and the services you want to discuss. We will use that context to define the next useful step.
