Use the nine-row example and review card to distinguish medical services, cosmetic consultations, clinicians and locations.
A useful dermatology SEO page map gives each patient need a clear destination. Someone looking for acne care, someone reviewing a cosmetic procedure and someone searching for a particular physician may need different pages, even when they will visit the same practice.
This worksheet helps practice managers and marketers assign a purpose, factual owner and appointment route to each page. Start with what the practice actually offers, then decide which existing pages can do the job. A dermatology marketing agency can help turn this inventory into a working page structure. dermatology marketing agency
Ask the practice to confirm its medical services, cosmetic services, clinicians and locations. The American Academy of Dermatology organizes its public resources around skin, hair and nail conditions and separate cosmetic treatment information. That is a useful starting distinction for a content inventory, not a list of services to copy onto every practice website.
For each service, record where it is offered, who provides it and how an appointment request is handled. Keep insurance and referral wording as questions for the practice to confirm. Neither medical terminology nor a search query proves that coverage applies.
Illustrative worksheet. These are invented planning examples, not a description of a Forge client. The paths are examples within a practice website. No search volumes, rankings or patient results are attached to them.
| Search need | Example page owner | Information to verify | Appropriate next step |
|---|---|---|---|
| Dermatologist in the practice's city | Location page: /locations/central-office | Real address, hours, clinicians and services at this office. | Choose or contact this office. |
| Acne dermatologist or acne care | Medical service: /medical-dermatology/acne | Scope of consultations, treating clinicians and approved care information. | Request an acne consultation through the practice's route. |
| Eczema care at this practice | Medical service: /medical-dermatology/eczema | Service availability and clinical review of explanatory copy. | Contact the appropriate care team. |
| Skin examination appointment | Service: /medical-dermatology/skin-examinations | What the practice calls the service, availability and request instructions. | Follow the reviewed appointment instructions. |
| Mohs surgery provider | Procedure page, only if provided: /surgical-dermatology/mohs | Actual provider, location and referral pathway. | Use the confirmed referral or consultation route. |
| Cosmetic botulinum toxin consultation | Cosmetic service, if provided: /cosmetic-dermatology/botulinum-toxin | Actual service, clinician-approved wording and consultation process. | Request a cosmetic consultation. |
| Dermal filler consultation | Cosmetic service, if provided: /cosmetic-dermatology/fillers | Service scope, provider and reviewed consultation information. | Ask about a consultation without a suitability promise. |
| A named dermatologist | Provider biography: /team/provider-name | Exact credentials, current role, offices and verified service links. | See that clinician's approved appointment route. |
| Preparing for the first visit | Patient resource: /patients/first-visit | Current administrative instructions approved by the practice. | Prepare for an already requested or scheduled visit. |
Copy the columns and replace every example with your own inventory. Add an existing URL, proposed change, source, reviewer and status. A page with an unconfirmed service stays on hold.
A different phrase does not automatically need a new URL. “Acne dermatologist” and “dermatologist for acne” may be served by the same reviewed page. A named clinician biography and a location page answer different questions even when both mention acne care. Matching clinicians to the correct office pages is a core part of dermatology local seo.
Consider a page titled “Acne and Cosmetic Skin Treatments.” If the practice confirms two different consultation routes, separating the service information may make navigation clearer. Keep a short overview that directs visitors to the relevant service. Do not split just to repeat similar paragraphs with different headings.
| Field | What to record |
|---|---|
| Purpose and owner URL | The visitor's task and the single page responsible for answering it. |
| Service and location source | The practice document or named operational owner confirming availability. |
| Clinical review | Reviewer, statements needing review, approval date and next review trigger. |
| Appointment destination | The exact approved URL or phone route, plus the last test date. |
| Evidence and media | Source for each substantive claim; image permission and accurate alt text. |
| Page decision | Keep, improve, create or hold, with a reason and responsible person. |
Use clinician-reviewed information to explain a service. Do not add treatment claims just to make the page longer. Google's content guidance asks whether a page provides a useful, trustworthy answer rather than material created mainly to attract search traffic.
Start with an accurate service overview and the pages needed to reach a real office or clinician. Add a link to a child page only when that destination is available and has passed review. Check that the child links back to the relevant service context.
Keep broader educational topics in their supporting role. A first-visit checklist can help a patient prepare, but it should not replace a clear service page. Review the map again when the practice changes its services, staffing or scheduling process. Regular dermatology seo reporting can flag when a page's performance no longer matches its intended role.
Bring your existing URL list and approved services to a free diagnostic with Forge. We can use them to discuss the page decisions and work your practice needs.
$1,400 per month. No minimum-term commitment. Scope, fees and terms are confirmed in a written proposal.
We review your pages, search visibility and enquiry path, then show you what to fix first.
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