Project evidence through August 11, 2026

A Paris oral surgeon's estimated organic traffic rose 88% between the May and August snapshots.

Forge supported search visibility work for Dr Solène Vo Quang's oral-surgery practice in Paris through an office move. Semrush's estimated monthly organic traffic increased from 4,203 to 7,921 between the May and August 2026 snapshots. These are tool estimates, not measured website sessions, patient visits or revenue.

Client
Dr Solène Vo Quang
Specialty and location
Oral surgery and stomatology, Paris, France
Service
Search visibility, local SEO and advertising analysis
Period
May to August 2026
Discuss your practice's search visibilitySemrush estimates, local ranking scans and advertising contacts are reported separately. Each measures a different part of the work.
+88%
Semrush estimated monthly organic traffic: 4,203 in the May snapshot and 7,921 in the August snapshot
Semrush; August capture dated August 11, 2026
243
Keywords in position #1 in the August Semrush data, compared with 97 in May
Client report and French position export, August 10, 2026
23.87 EUR
Per identified contact, based on EUR 119.35 spend and five contacts in the July 16 to 31 reporting period
Google Ads, July 2026; reported in August
12.6
Average position for "stomatologue" on a 25-point local grid on August 11; beyond 80 on July 16
Dated local ranking scans, 2026
The context

Search visibility through an office move

The project concerns a stomatology and oral-surgery practice in Paris, France. The work combined website visibility, local search and advertising contact measurement.

An office move was part of the project context. The local scans record visibility around the new address; they do not prove that the move caused every ranking change or erased the listing's history.

The challenge

Track organic and local visibility separately

On July 16, 2026, the practice averaged beyond position 80 for "stomatologue" on a 25-point local grid. On August 11 the recorded average was 12.6. These are observations at specified points for one query.

Semrush's organic traffic estimate and the local grid describe different search surfaces. Neither measure establishes how many people attended an appointment or what revenue the practice earned.

The May 2026 starting point

Semrush estimated 4,203 monthly organic visits in the May snapshot. This is a provider estimate, not first-party analytics.

The May data recorded 97 keywords in position #1 and 291 in the top 10 within the Semrush database used for the report.

Advertising costs require their own reporting period and contact definition. This case uses the documented July 16 to 31 spend and five identified contacts.

The approach

Four parts of the project

01

Develop the practice's information pages

The content work addressed conditions, procedures and patient questions. The report records a wider set of ranking keywords over the period, without establishing that content alone caused the change.

02

Monitor local visibility around the move

The local work covered the practice's address and search presence. Dated 25-point scans provide observations to compare over time; they do not promise a recovery date.

03

Observe appearances in AI answers

The project archive contains Gemini and Perplexity examples. Individual screenshots do not measure how often the practice appears, the full range of queries covered or the traffic generated.

04

Measure identified advertising contacts

For July 16 to 31, 2026, the report records EUR 119.35 spend and five identified contacts, giving EUR 23.87 per contact. Ads stopped running on July 24. August is the report date, not the date of this advertising result.

Estimated search visibility

Four monthly snapshots, with the measurement defined

Source: the August client report, Semrush snapshot dated August 11, 2026 and French position export dated August 10. Traffic is Semrush's estimated monthly organic traffic. Keyword counts refer to the provider's database, not all possible searches.

MetricMayJuneJulyAugustMay to August
Semrush estimated organic traffic per month4,2034,5147,5577,921+88%
Keywords in position #1 in Semrush97144189243+146 keywords
Keywords in top 3 in Semrush153228310365+212 keywords
Keywords in top 10 in Semrush291412604693+402 keywords
Authority Score, Semrush's own metric10111112+2 points
Semrush estimated organic traffic per month

May: 4,203

June: 4,514

July: 7,557

August: 7,921

May to August: +88%

Keywords in position #1 in Semrush

May: 97

June: 144

July: 189

August: 243

May to August: +146 keywords

Keywords in top 3 in Semrush

May: 153

June: 228

July: 310

August: 365

May to August: +212 keywords

Keywords in top 10 in Semrush

May: 291

June: 412

July: 604

August: 693

May to August: +402 keywords

Authority Score, Semrush's own metric

May: 10

June: 11

July: 11

August: 12

May to August: +2 points

Archived Semrush domain screenshot dated August 11, 2026; traffic values are estimates and its dashboard percentage uses a separate comparison
Archived Semrush screenshot captured August 11, 2026. Its displayed percentage uses the dashboard's own comparison; it is not the May-to-August calculation used above.

What the 88% figure means

The change from 4,203 to 7,921 is approximately 88.46%, rounded to 88%. Both values are Semrush estimates. This comparison does not establish an 88% increase in measured sessions, patient enquiries, attended appointments or revenue, and it does not isolate the cause of the change.

Local ranking observations

The local grid on July 16 and August 11, 2026

The 25-point scans track the query "stomatologue" around the practice. Their averages describe this grid and these dates, not every search in Paris.

July 16, 2026
Local ranking grid for stomatologue on July 16, 2026, with an average beyond position 80
Average beyond position 80 for the observed query and grid on July 16, 2026.
August 11, 2026
Local ranking grid for stomatologue on August 11, 2026, with an average position of 12.6
Average position 12.6 for the observed query and grid on August 11, 2026.
AI answer observations

Examples need query and capture context

The archive includes Gemini and Perplexity examples, but this case does not claim a citation rate or acquisition result from them. To assess an example, record the engine, exact query and capture date, then keep that observation separate from any referral traffic or enquiries.

Gemini example held in the project archive. Exact query and capture date must accompany any public evidence image.
Perplexity example held in the project archive. It is not evidence of recurring coverage or patient acquisition.
Evidence and limits

Three measures with different meanings

Provider estimates

Semrush estimates indicate search visibility within its model. They are useful for this comparison but cannot be relabelled as first-party website traffic.

Contacts and appointments

Five identified contacts underpin the EUR 23.87 advertising figure for July 16 to 31. A contact is not an attended appointment or a patient acquired.

A French practice

This case concerns a Paris practice. It does not demonstrate results for every oral-surgery practice or for a different country.

Questions practitioners ask

About this case

What did the local scans show?

On the 25-point grid for "stomatologue", the average was beyond position 80 on July 16 and 12.6 on August 11, 2026. The scans document an observed change; they do not isolate the office move or the SEO work as its sole cause.

Was the 88% increase measured in website analytics?

No. It is calculated from Semrush's estimated monthly organic traffic: 4,203 in the May snapshot and 7,921 in the August snapshot. Website sessions, enquiries and revenue require separate first-party records.

What was the recorded advertising cost per contact?

EUR 23.87 per identified contact for July 16 to 31, 2026, based on EUR 119.35 spend and five contacts. Advertising stopped on July 24. This is a small, historical sample of contacts, not an average patient acquisition cost for the specialty.

How would the work apply to another practice?

Start with its location, website, search data and appointment process. Define the work and how it will be measured before using another practice's observations as a reference.

Explore Forge's medical paid search or discuss the scope of your own project in a free initial diagnostic.

Evidence reviewed September 13, 2026. Search observations run through August 11, 2026. The advertising cost relates to July 16 to 31. Estimates, contacts and patients are different measures.
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