Delivery case study | September 11 and 12, 2026

A clearer content and technical foundation for a hand surgeon in Naples.

For Prof. Francesco Smeraglia, Forge published six content updates, repaired technical and navigation issues, and verified the site's internal links. The work also reduced the file weight of the image sources reviewed. This is a record of delivery early in the engagement, with search performance kept separate from work completed.

Client
Prof. Francesco Smeraglia
Specialty and market
Hand and wrist surgery, Naples, Italy
Work
Content, technical SEO, internal links and media
Engagement
Started September 1, 2026; ongoing
Discuss your practice's websiteItalian client work. The delivery record does not establish patient acquisition or revenue growth.
6
Content pieces published: four new pages and two revisions on their existing URLs.
Publication and public verification, September 11
46
Public documents covered by the consolidated release audit.
Public QA record, September 11
120
Editorial internal links verified across those documents. Total observed, not 120 new links.
Consolidated link checks, September 11
55.7%
Less file weight across 47 compared image sources, from 12.17 MB to 5.40 MB.
File comparison, not a measured page-speed gain
The starting point

Build on the existing specialist website

The practice already had a WordPress and Elementor site with information about hand and wrist conditions. The first work package focused on making that material easier to navigate, connecting condition and procedure pages, and publishing a more explicit record of the sources behind the content.

The constraint

Verify the issue before changing the site

A low-visibility page is not necessarily unindexed. The diagnostic combined public page checks with Search Console inspections and separated observed defects from changes that needed further access or clinical confirmation. Existing URLs were retained for the two revised pages.

The work delivered

Seven documented workstreams

01

Establish a dated technical and search baseline

On September 11, Forge documented page-level indexing findings, public HTML checks and Search Console performance. The review corrected the earlier assumption that the online consultation page was unindexed. Two live indexing tests succeeded and requests were accepted; this was not treated as proof of subsequent inclusion in Google's index.

02

Repair specific existing-page issues

The initial September 11 correction batch covered eight pages and posts. It treated eight misleading links on the conditions hub, added three contextual links and removed five duplicate H1 headings while preserving their appearance. The affected slugs stayed unchanged, with before-and-after records retained.

03

Publish six connected content pieces

Four new pages and two revisions were published on September 11. The batch included a publications register, condition and procedure hubs, and content about thumb-base arthritis and implant evidence. The two revisions used the original pages; separate review copies were not published as duplicates.

04

Verify the complete internal-link release

The linking batch changed 41 content documents. Its consolidated public audit covered 46 documents and verified 120 editorial internal links, plus 24 navigation links counted separately. The next/previous and automatic related-post blocks were removed from the article template and checked on 25 articles. A separate utility-page noindex brought the total public documents modified in that batch to 42.

05

Date and source the research profile

Five research-profile blocks were updated on September 11 using a dated Scopus capture. The published source register was kept distinct from the total indexed by Scopus, so a selected reading list would not be presented as the surgeon's complete publication count.

06

Convert and verify the media

The September 11 media batch produced 151 WebP conversions and updated image references on ten public pages and the 404 template. Existing WebP and SVG assets were retained, as were the source files. The 47 compared image sources decreased from 12.17 MB to 5.40 MB. Desktop and mobile display checks were documented separately from that file-size calculation.

07

Create a comparable measurement record

On September 12, Forge preserved a separate DataForSEO snapshot with the domain, market, search parameters and Maps identity checks documented. The review also corrected an earlier Semrush first-place claim: that row described an image-pack result. Different providers and result types were kept separate instead of being turned into an artificial growth percentage.

Published work

Six pages you can inspect

These pages were published or revised in the September 11 batch. Their public URLs were checked again on September 13, 2026 and returned HTTP 200. The titles below describe the page subjects in English; the client site is in Italian.

PageDelivery
Hand and wrist conditions hubExisting page revised
Thumb-base arthritis overviewExisting page revised
Publications and sources registerNew page published
Thumb implant evidence overviewNew page published
Thumb-base arthritis surgery optionsNew page published
Hand and wrist procedures hubNew page published
Measurement

What the evidence establishes today

Delivered and checked

Published content, corrected headings and links, updated image references and a measured reduction in the compared file sizes. The release audit also verified titles, descriptions, canonical URLs and the intended sitemap entries.

Baseline, not a campaign result

Search Console recorded 2,033 clicks and 149,169 impressions from August 10 to September 8, 2026, for Web search across all countries and devices. That window precedes the September 11 release and is a reference point, not an outcome of those changes.

The record does not yet establish additional consultations, procedures or revenue attributable to this work. DataForSEO traffic estimates are provider models, and a successful indexing request does not confirm indexing. The first-month engagement remains open; clinical confirmations, some access-dependent work and a later comparable performance review are still required.

Publication of the six client pages was authorized, but the project record does not attest to Francesco's final clinical approval of those texts. This delivery case does not certify their medical content or claim a clinical outcome.

Questions about the case

Scope and evidence

What specialty and market does this case cover?

Prof. Francesco Smeraglia is a hand and wrist surgeon in Naples, Italy. This case covers content, technical SEO, internal links and media work for his Italian practice website.

What does the internal-link count cover?

The consolidated audit verified 120 editorial internal links across 46 public documents. This is the total present after the work; the release records distinguish new links from existing ones.

How was the image-weight reduction measured?

The combined file weight of 47 compared image sources fell from 12.17 MB to 5.40 MB, a 55.7% reduction. Browser loading time and Core Web Vitals require their own measurements.

Plan the next useful work

Give your specialist website a clear delivery scope.

Start with the pages, facts and technical issues your team can verify. Forge's free initial diagnostic helps define that work and its review responsibilities.

Request a free initial diagnostic
Delivery records: September 11 and 12, 2026. Public page links checked September 13. Prepared by Forge Marketing.