Google Local Business Advertising for Healthcare Providers

The surprise for many clients is how predictable spend becomes once you see true ROI.

We typically recommend allocating 3–5% of gross revenue to marketing, with 60–70% of that into Google Ads, then refine spend by specialty, location, and results so every dollar has a clear acquisition target.

We obsess over tying every click to a real patient outcome.

We track cost-per-click, lead, and acquisition, plus appointment show-up rates and estimated lifetime value, integrated with your CRM or booking software.
Our dashboards show exactly how ads translate into visits and revenue, not just vanity metrics.

In high-CPC specialties, precision beats volume every time.

We combine high-intent keywords, tight location filters, and demographic signals like age and top income tiers to prioritize patients most likely to convert and retain, helping clients tame $8–$15+ CPCs into sustainable, trackable patient acquisition.

The magic happens when targeting, messaging, and intake systems work in sync.

We attract only high-intent searchers, route them to optimized landing pages or call flows, and measure down to show-up rate.

Our clients routinely hit 80–90%+ show-up because campaigns are built around real patient behavior, not clicks.

The biggest cost most practices pay isn’t fees it’s invisible waste and risk.
We bring healthcare-specific ad policy expertise, HIPAA-conscious tracking, advanced geo and demographic layering, and continuous optimization.
Our clients get a ready-made, specialized team instead of training staff through trial-and-error on patient dollars.

When you only pay to reach the right patients in the right radius, efficiency compounds fast.
We use 5–15 mile geo-radius, zip codes, exclusions, and demographic filters like age, household income, and parental status to cut out poor-fit traffic, often reducing cost-per-conversion by double-digit percentages.

We’ve seen practices move from inconsistent leads to scalable, trackable patient growth.

Using proven benchmarks like CPAs dropping from around $120 to under $50 and appointment show-up rates above 80–90%—we tailor strategies by specialty and market so you’re not chasing averages, but building a sustainable acquisition engin