Private visibility audit

Dr. Tristan Scott

Dr Scott, let’s look at your local visibility.

We ran the same search, a dentist, from different spots around Redcliffe in Bristol. You come up first close to your practice. A little farther out you stay among the first three, then farther out you drop far down the list. Each dot is one of those spots; Green means the practice is in the top three there.

Near your practice, you have a strong presence worth protecting. Farther out, someone searching there may not come across you. So what does the same search look like for a nearby practice?

The comparison worth looking at

One nearby practice shows up more widely

Compared side by side with The Bristol Dental Practice, your listing appears less often both close to you and further out around Redcliffe in Bristol.

We ran the same search from the same spots around you, so these two maps can be read side by side.

This suggests a wider local presence is reachable around Redcliffe in Bristol. So when people do find you, are they mostly already looking for your name?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In this estimate, none of the Google searches we found uses your practice name. That means your name is not yet a search habit for people around Redcliffe in Bristol.

  • In practice, people who already know you may still come another way, but from the searches we found, your name is not what they type into Google.
  • That matters because being remembered by name is different from being able to find you when someone nearby searches for a dentist around Redcliffe in Bristol.

So which searches are bringing people to you without your name?

The searches behind the numbers

General dentist searches already bring in new people

These are searches from people who do not know you yet and are looking for a general dentist rather than a specific practice name.

  • 'general dentist' shows up among the first results and leads people to your home page.

The useful part here is that people looking for a general dentist around Redcliffe in Bristol can already find you, so your own dentistry is the service worth building on.

Picture the patients searching for a dentist in Bristol being able to find you.

Some of what we found already works well and is worth keeping, and a few gaps are worth attention. Both can be handled one step at a time.

What we would fix first
  • Close to the practice you come up among the first results, but a few streets out that mostly did not hold in the spots tested, so people searching from those areas may never come across you.
  • In those same tested spots, The Bristol Dental Practice came up among the first results more often than you, which says nothing about the dentistry and quite a lot about local presence.
  • Searches such as general dentistry, the dental practice and bristol dentist sit beyond the first page and all lead to your home page, so someone who has never heard of you can struggle to find you.

I used to run clinics myself, so the call is simply two colleagues looking at the same page together. None of this needs doing at once; each piece is workable on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?