Prepared by Forge Marketing

Private visibility audit

Dr. Douglas Macmillan

Dr Macmillan, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around you in Reading. Close to the practice you come up among the first three at most of the nearby spots, and first at your own address. Farther out, towards Dee Park and Southcote, you slip lower down the first screen. Each dot is one of those spots; Green means you are in the top three there.

So someone searching from those eastern edges may scroll past you, while patients near the practice can still find you easily. That strength close to home is worth holding onto.

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search for U'R Smile Dental & Aesthetic Clinic. It comes before you at more of the tested spots than you come before it, both close to you and farther out.

Same search, a dentist, from the same spots around you, so the two maps can be read side by side.

You reach the first three at 15 of the 25 spots and they reach it at 17, so the gap is narrow. Which raises the next question: who actually lands on your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Two kinds of search lead to your website

About a third of the estimated visits from Google come from people typing your name, and a similar share from searches like 'composite bonding reading'. So both kinds of search are sending you people.

  • Someone searching your name has already decided on you. Someone searching a treatment is still choosing, and your pages are what persuade them.
  • Your site shows among the first results for several treatment searches, so you turn up for people searching the treatment rather than your name.

So which of those searches is bringing you people who are not searching your name?

The searches behind the numbers

Treatment searches already bring you new people

Most searches reaching you without your name are treatment searches: composite bonding, Invisalign, teeth whitening, dentures, implants. Someone in Reading searching for straighter or brighter teeth finds you without searching your name.

  • 'composite bonding reading' shows up among the first results, and it leads straight to your composite bonding page, so that person lands on the page about what they searched for.
  • 'invisalign reading' also shows up among the first results and leads to your Invisalign page, while 'dentist reading' sits low on the first page, below the results most people click.

Your cosmetic work is doing the pulling, and composite bonding is the one to build on. The broader search for a dentist in Reading is where you sit lowest. So where are you strongest, and what would we tackle first?

Picture patients searching for your treatments in Reading being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • U'R Smile Dental & Aesthetic Clinic comes before you at 14 of the 25 tested spots.
  • "dentist reading" leads to your home page, low on the first page.
  • "dental implants reading" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?