Prepared by Forge Marketing

Private visibility audit

Smiles By The River

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around you in London. Right at your own address you come first. A few streets away that falls off: in the ring closest to you, you are in the first three at none of the spots, and farther out you do not appear at all at most of them. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply not come across you. Who does Google show them instead?

The comparison worth looking at

One nearby practice comes before you at nearly every spot

Chatfield Dental Battersea sits above you at 24 of the 25 spots we tested, and it turns up somewhere in the list at every one of them, while your name is missing from many.

Same search, a dentist, from the same twenty-five spots around you, so the two maps read side by side.

But it reaches the first three at just one spot too, so neither of you is seen across the area. The first three are open here. Which brings us to who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most searches that find your website are for your name

Of the estimated visits your website gets from Google, at least two thirds come from people typing your name, such as 'smiles by the river'. The other searches bring very few.

  • Someone typing your name has already heard of you. Someone searching for a treatment has not, and that person arrives with a different question.
  • Your site does reach the first page for implants searches, but low down, below the results most people actually click.

So what do people search for when they do not know your name yet, and where do they end up?

The searches behind the numbers

The searches bringing new people are all about implants

The searches that could bring someone who has never heard of you are implant searches: implants in Battersea, all-on-4, all-on-6, same-day teeth. Every one of those concerns implant work, and nothing else.

  • 'dental implants battersea' sits low on the first page, below the results most people click, and takes that person to your dental implants page.
  • 'all on 6 london' also shows low on the first page, below the results most people click, and leads to your all-on-6 page.

So the searches that could bring new people are implant searches, and that is the one part of your dentistry worth building on first. Someone searching simply for a dentist in London does not reach you this way yet. Where does that leave you?

Picture patients searching for your treatments around Wandsworth being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" in London, you are outside the first three in most tested spots.
  • Chatfield Dental Battersea comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
LinkedIn logo
LinkedIn
X logo
X
Instagram logo
Instagram
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?