We ran the same search, a dentist, from 25 spots around you in London. Right at your own door you come first, and no one comes before you there. Move away and that drops off: you are outside the first three at every other spot, and at most of the spots farther out you do not appear at all. Each dot is one of those spots, and Green means the practice is in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply not come across you. Is that normal here, or can a practice nearby do better?

About half of the estimated visits from search come from people typing your name, such as 'smiles by the river'. The other half come from searches without it. These are estimates, but the split is clear.

• A search with your name comes from someone who has the name already. A search for dental implants in Battersea does not carry it, and your site still turns up on the first page.
• That first page spot sits low down, below the results most people click. So a patient scanning quickly can miss you before they ever reach your name.

So what are those people actually typing when they do not know you, and where do they land?