Prepared by Forge Marketing

Private visibility audit

Dr. Raj Davit

Dr Davit, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Whitton Rd in Hounslow. You come up among the first three at the spot right at your door, and nowhere else. Across the ring of streets nearest you, you appear at some spots and not at others, and farther out you are thinner still. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply never come across you. The question is what the map looks like for a practice nearby.

The comparison worth looking at

One nearby practice comes before you at every spot

We ran the same search and The Ivory Clinic came before you at all 25 spots, including the one at your own door and every spot in the ring closest to you.

Same search for a dentist, same spots around you, so the two maps can be read side by side.

Their map shows what is reachable on these streets, so it gives you something concrete to work towards. Once someone nearby does find you, the next question is your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

We looked at the searches that bring people to your website. None of them uses your practice name. One is 'invisalign in maidenhead'. These are estimates, not counted visits.

  • So these searches are not looking for you by name. They ask for a treatment, and your site turns up as one option among several.
  • Your site does show on the first page for that aligner search, though low down, below the results most people click.

That raises the real question: when someone who has never heard of you searches, what do they type, and where do they land?

The searches behind the numbers

The searches reaching you are about Invisalign elsewhere

The searches that do not use your name are about clear aligners: one asking for Invisalign in Maidenhead, one about what you can drink while wearing them.

  • 'invisalign in maidenhead' shows low on the first page, below the results most people click, and leads to your own page on Invisalign in Maidenhead.
  • 'can you drink with clear aligners' sits beyond the first page of results, leading to your page explaining what you can drink while wearing Invisalign.

Clear aligners are your own field, and they already bring searches in, so that is the part worth building on. The pull is towards Maidenhead, though. Someone searching for a dentist around Whitton Rd in Hounslow does not land here yet.

Picture patients searching for your treatments in Hounslow being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?