Forge Marketing

Prepared by Forge Marketing

Private visibility audit

Dr Geoff Collins

Dr Collins, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around King St in Richmond. At your own address you come up among the first three. At the eight spots just around you, and farther out, you sit far down the list, and at seven of them you do not appear at all. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may scroll past you entirely. Which raises the question: what does a nearby practice see on the same map?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search and The Smile Studios Richmond came before you at all 25 spots, including the one at your own door, where it sat just above you among the first three.

Same search for a dentist, same 25 spots around King St in Richmond, so the two maps can be read side by side.

So this map shows what is reachable here. Their listing earns a look, without promising the same result. The next question is who actually reaches your website once they find you.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

We looked at the Google searches that lead people to your website. None of them uses your name. One we found is 'the richmond dentist', and it reaches your home page. These are estimates.

So we cannot say how many people arrive already knowing you. What we can see is one search from someone in Richmond looking for a dentist, with no particular practice in mind.
For that search, your site sits beyond the first page, well past where most people with a phone in hand stop scrolling.

So what do those people type when they are looking for a dentist and have never heard of you?

The searches behind the numbers

One search without your name, still beyond the first page

Only one search we found brings someone to you without your name, and it is a general one: a person simply looking for a dentist in Richmond rather than for you.

'the richmond dentist' shows up beyond the first page of results, and it leads to your home page, the page someone lands on when they have never heard of you.

So the one search we found that could bring you a new patient is dentistry, your own field, and it reaches your home page, well past the first page of results. What that page then says matters next.

Picture patients searching for your treatments in Richmond being able to find you.

Here is what already works for you, and what we would fix first.

What is already working

The pages we read show your qualifications and experience.

What we would fix first

For "dentist" around King St, you are outside the first three in most tested spots.
The Smile Studios Richmond comes before you at 25 of the 25 tested spots.
None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base

Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base

Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects

A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month

First diagnostic free. No minimum term. Agreed in writing before anything starts.

✓

About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓

Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓

We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Founder: Dr. Vladimir Khourda

I learned marketing so you don't have to

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Instagram

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

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We already have a website, an agency or someone who watches this. Do we start again?

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Will this bring the right patients, or just more enquiries?

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I searched myself and saw something different. Why?

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What does it cost, and how long before something changes?

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Do you work with the practice you compared me with?

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