Willesden Dental Centre comes before you at thirteen of the twenty-five spots we tested, and you come before it at eleven of them, so the two maps sit close together.

Same search, a dentist, from the same twenty-five spots around you, so the two maps can be read side by side.

It is among the first three at only a couple more spots than you. Neither of you is seen across the area, so the first three are open here, which turns the question to your website.

Two searches reach your website without anyone typing your name. Both are about dental care, one phrased like the name of a local clinic, the other naming an area across town.

• 'harlesden dental clinic' shows up among the first results and leads to your home page. That reads like the name of a clinic, so it may not be someone looking for you.
• 'nw1 dental care camden' shows up beyond the first page of results and also leads to your home page, which is a long way from the people walking past you.

So the only search here that could bring you someone who does not know you is one that reads like a clinic name. Someone simply wanting a dentist around High St in London does not land on your pages yet. Where does that leave your strengths?