Prepared by Forge Marketing

Private visibility audit

Dr Paweł (Paul) Ira

Dr Ira, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Church Rd in London, and looked only at you. You come up among the first three at 16 of those spots, and first at 9 of them, including at your own door. Farther out to the east and north-east, you sit lower down the first screen. Each dot is one of those spots; Green means you are in the top three there.

Close to you, patients searching see you straight away. Out east, someone with a phone in hand may scroll past you. So what is actually possible here?

The comparison worth looking at

One nearby practice appears higher overall

Ealing Dental Specialists comes before you at 13 of the 25 spots we tested, and you come before it at the other 12. Its lead builds on the spots farther out to the east, towards Ealing.

Same search, an orthodontist, from the same twenty-five spots around you, so the two maps sit side by side.

It is among the first three at 21 of those spots, against your 16, so the gap sits in a handful of places rather than across the area. Which raises the question of who then reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least two thirds of the estimated visits from Google come from people typing your practice name, like 'orthodental'. The rest arrive on searches that never mention you.

  • Someone typing your name already has it in mind. They only need to find you again, which is a different job to being discovered.
  • Your site does also show on the first page for searches with no name in them, though low down, below the results most people tap first.

So what are those searches, and where do people land when they do not yet know your name?

The searches behind the numbers

New people find you for braces and Polish dentistry

We found eight searches that reach your site without your name. Some are about braces and the practical side of wearing them. Others are people looking, in Polish, for a dentist in London.

  • 'wax dental braces' sits low on the first page, below the results most people click, and brings that person to your home page.
  • 'polski dentysta w londynie' also sits low on the first page, below the results most people click, and leads to your 'o nas' page.

So braces already bring in searches from people who do not know your name, which is squarely your own field and worth building on. Polish-speaking patients arrive the same way. The real question is what you do first with that.

Picture patients searching for your treatments around Hanwell being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • Ealing Dental Specialists comes before you at 13 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.
  • "wax dental braces" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?