We ran the same search, an orthodontist, from 25 spots around Harley St in London. At none of them do you come up in the first three. Even at your own door you sit lower down the first screen, and farther out you fall away down the list. Each dot is one of those spots, and Green means the practice is in the top three there.
So someone nearby looking for an orthodontist today may well scroll past you without ever seeing your name. Which raises the obvious question: is that simply how it is here?

At all 25 spots we tested, Elite Orthodontics London came before your practice, both at your own address and farther out around Harley St in London.
This is the same search for an orthodontist, made from the same twenty-five spots around you, so both maps read side by side.
It sits among the first three at nine of those twenty-five spots, where you sit at none. So at those nine, a patient searching nearby sees it and not you. That gives us something concrete to work from.

None of the searches we found for your website carries your practice name. The searches we have are about treatment instead, like 'fix overbite'. These figures are estimates, and the audit data holds only some of the searches.
So which of those questions are bringing people in, and where on your site do they land?

The searches we found are mostly questions about braces and overbites, plus someone looking for an orthodontist on Harley Street and for Invisalign offers.
These searches sit squarely in orthodontics, your own field, and the Harley Street one is someone looking for a practice on your street. That is worth building on. The question left is why the map tells a different story.

Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.


WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.