Prepared by Forge Marketing

Private visibility audit

Swakeleys Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Ickenham in Uxbridge. At your door you come first, and at one spot just west of you you sit in the top three. Beyond that you fall outside the first three, and farther out you are deep down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand looking for a dentist, may never come across you. What does a nearby practice see on that same map?

The comparison worth looking at

One nearby practice appears higher at most spots

We ran the same search for Denpure Dental Care & Implant Centre. Counted spot by spot, it comes before your practice at 23 of the 25 spots we tested, and your practice comes before it at the other two.

This is the same search, a dentist, from the same spots around you, so you can read both maps side by side.

Yet it reaches the first three at as few spots as you do, so it is not seen across the area either. The first three are open here. So who is actually reaching your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the estimated visits to your site come from your own name

At least half of the estimated visits your site gets from Google come from people typing your name, like 'swakeleys dental practice'. One more, 'dentist ickenham', brings people who do not.

  • A search that spells out your name comes from someone who already has it in mind, not from someone choosing a dentist for the first time.
  • The good news: for 'dentist ickenham' you do show on the first page, so someone nearby who does not know your name can still find you.

So what else do people around you type when they need a dentist and have no name in mind?

The searches behind the numbers

One search brings new people to you

Some searches reach your site without your name. One is someone nearby simply looking for a dentist. The others are places elsewhere in the country, and whitening in another town.

  • 'dentist ickenham' shows up among the first results and leads to your home page. That is a local search with no name in it, landing on you.
  • 'teeth whitening twickenham' shows up beyond the first page of results and leads to your whitening page, and it names a town far from you.

So general dentistry around Ickenham is the one search here that can bring you people who do not know your name, and that is the one worth building on. Your treatment pages, whitening among them, are not yet doing the same. Who actually reaches you next?

Picture patients searching for your treatments around Ickenham being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Ickenham, you are outside the first three in most tested spots.
  • Denpure Dental Care & Implant Centre comes before you at 23 of the 25 tested spots.
  • "swalecliffe dental centre" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?