We ran the same search, a dentist, from 25 spots around Bow in London. At your own door you come first. Step away from Roman Road and you sit outside the first three at the other spots, close in and farther out alike. Each dot is one of those spots; Green means the practice is in the top three there.
So someone a few streets away, phone in hand, looking for a dentist tonight may simply not come across you. What does a nearby practice see on the same map?

Dental Beauty Bow comes before you at nearly all of the spots we tested, so on this same search it is the name a patient nearby meets before yours.
Same search, a dentist, from the same twenty-five spots around you, so the two maps sit side by side.
Yet it is among the first three at barely more spots than you, so neither name is seen widely here. The first three are open around Bow. Which leaves who already reaches your website.

Of the estimated visits your site gets from Google, at least half come from people typing your practice name. Someone searching 'bow dental practice' already has your name and simply wants your details.
So which searches bring people to you without your name, and where do they land once they get there?

Some searches that bring people to your site carry no name at all. A few are simply someone looking for a dentist nearby. Others are about specific treatments, crowns mostly, and one about smoking and the mouth.
So searches for a dentist around Bow already send people your way without your name, and crowns bring a few more from lower down. That is worth building on. What to fix first, and how we would take it on, comes next.

Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.


WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.