Prepared by Forge Marketing

Private visibility audit

Dr Carlo Risoli

Dr Risoli, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around you in London. At your own door you come first. Step into the surrounding streets and you drop below the first three at every other spot, and farther out you sit well down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, searching for a dentist, sees other names before yours. Is that normal here?

The comparison worth looking at

One nearby practice appears higher at more spots

Southgate Smiles Dental Care comes before you at 20 of the 25 spots we tested, including spots just north and east of you, where you sit lower down the first screen.

Same search, a dentist, from the same 25 spots around you, so the two maps can be read side by side.

They reach the first three at 4 of the 25 spots, you at 1. Thin for both. So the first three are open here, which raises the question of who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

At least about a third of the estimated visits from Google come from people typing your name, such as 'southgate dental'. The rest come from searches that never mention you. These are estimates.

  • Someone typing your name already knows it. Someone typing 'a dentist nearby' does not, and you still come up among the first results for them.
  • Your treatment pages also show among the first results, so a person looking for veneers or whitening can land straight on the page that answers them.

So what exactly are those people typing when they do not know your name yet, and where do they end up?

The searches behind the numbers

New people find you through cosmetic and dental searches

Five of the searches we found do not include your name. One is simply someone looking for a dentist in Southgate. The others are cosmetic work, veneers and whitening, and root canal treatment.

  • 'dentist southgate' shows up among the first results, and it leads to your own site.
  • 'veneers north london' also shows up among the first results, and it leads to your porcelain veneers page.

These are dental searches landing on your own treatment pages, so the field you work in is already pulling in people who did not know your name. Veneers accounts for two of the five and is worth building on. Which leaves the question of where you stand strongest.

Picture patients searching for your treatments around Southgate being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" in London, you are outside the first three in most tested spots.
  • Southgate Smiles Dental Care comes before you at 20 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?