Prepared by Forge Marketing

Private visibility audit

UK Smiles Dental Practice Stratford

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Vicarage Ln in London. At your own address you come first, and no one else comes before you there. Step one spot out and you are already off the first three, and farther out you fall well down the list. Each dot is one of those spots; Green means the top three there.

So right at your door you are easy to find. A street or two away, someone looking for a dentist may simply never come across you. What does a practice near you manage?

The comparison worth looking at

One nearby practice comes before you at most spots

We ran the same search for Stratford Village Dental Practice. Counted spot by spot, it sits above you at 20 of the 25 spots we tested, and you sit above it at the other 5.

Same search, a dentist, from the same twenty-five spots around you, so the two maps read side by side.

Yet it reaches the first three at as few spots as you do. Neither name is seen across these spots, so the question becomes what happens once someone does reach your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the searches that find you are searches for your name

At least half of the estimated visits from Google come from people typing your name, searches like 'uk smiles stratford'. The rest arrive without it. These figures are estimates.

  • Someone typing your name is already looking for you, not weighing you up against another practice.
  • Your site does come up on the first page for searches made without your name, and among the first results for some of them, so new people can find you too.

So which searches bring in people who have never heard of you, and where do they land?

The searches behind the numbers

The searches without your name all land on your home page

Six searches reach you without your name. Most are near misses on it, or a stray place name. Only two are plain requests for a dentist: a nearby dental clinic, and dental in Stratford.

  • Someone typing 'nearby dental clinic' finds you among the first results, and lands on your home page rather than on a page about the treatment they came for.
  • 'dental stratford' shows you low on the first page, below the results most people click, and again sends that person to your home page.

So new people do arrive for general dentistry, which is your own field, and that is worth building on. None of them lands on a treatment page. Which raises the question of what you most want to be known for.

Picture patients searching for your treatments around Maryland being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Vicarage Ln, you are outside the first three in most tested spots.
  • Stratford Village Dental Practice comes before you at 20 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?