Prepared by Forge Marketing

Private visibility audit

Ilford Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a cosmetic dentist, from 25 spots around Thorold Rd in Ilford. Right at your own address you come up among the first three. From the spots just around you, you sit lower down the first screen or further still, and from the ones farther out you are far down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand looking for cosmetic dental work, may never come across you. Is that normal here, or can a practice nearby do better?

The comparison worth looking at

One nearby practice appears higher overall

Denta Clinic came up above you at all 25 spots we tested, including the one at your own door, where it came first and you sat just below it.

Same search, a cosmetic dentist, from the same 25 spots around you, so the two maps sit side by side.

Their name shows in the first three at most of those spots, yours at one. So the positions you are missing are being held by a practice on your doorstep, though no result is guaranteed. The next question is who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

Of the searches we found reaching your website, not one is your practice name. People arrive after typing something like 'dentist ilford'. These are estimates, and we only hold part of the searches.

  • For that search your site does sit on the first page, though low down, below the results most people tap first.
  • Someone typing your name already knows you. Someone typing a dentist in Ilford does not, and on the estimates those are the searches doing the work.

So what are those people actually typing when they do not know you yet, and where do they end up?

The searches behind the numbers

The searches that reach you without your name

The searches we found without your name are general dentistry ones: someone looking for a dentist in Ilford, and someone trying to work out how to register with a practice.

  • 'dentist ilford' puts you low on the first page, below the results most people click, and leads to your home page.
  • 'register dental' sits beyond the first page, and leads to your new patient registration page.

So the searches reaching you are for a general dentist or a place to register. Cosmetic dentistry around Thorold Rd in Ilford is not among the searches we found, and that is the gap worth closing. Where would you want to start?

Picture patients searching for your treatments in Ilford being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "cosmetic dentist" around Thorold Rd, you are outside the first three in most tested spots.
  • Denta Clinic comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?