Prepared by Forge Marketing

Private visibility audit

Tejesh Patel

Dr Patel, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Nutter Ln in London, and looked at what you come up as, nobody else. At your own door you come first, and at one spot just south of you, you are among the first three. At the other spots you sit lower down, and farther out you are a long way down the list. Each dot is one of those spots; Green means you are in the top three there.

Close to home, someone with a phone in hand can find you. A little farther out, you sit far enough down the list that they may not find you. So what is possible here?

The comparison worth looking at

One nearby practice is ahead at most spots

Wanstead Village Dental & Health Centre comes before you at most of the spots we tested, both close to your door and farther out, while you come before it at only a few.

Same search, a dentist, from the same twenty-five spots around you, so the two maps sit side by side.

Yet it is among the first three at only a handful of those spots, as you are. So neither of you is seen across the area, and the question becomes what happens when someone does reach your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most estimated visits come from your own name

At least three quarters of the estimated visits from Google come from people typing your name, searches like 'wanstead dental practice'. These are figures from an estimate, not counted visits.

  • Someone typing your name already has it in mind. They are not choosing a dentist. They are looking for yours.
  • A small share of the estimated visits comes without your name, and you do show on the first page for one of those searches.

So what are people searching for when they do not yet know your name, and where do they land?

The searches behind the numbers

Three searches reach you without your name

Three of the searches we found do not contain your name. They are treatment searches: one for airflow hygiene cleaning, one for teeth whitening, and one for composite bonding.

  • 'airflow hygienist near me' shows up among the first results, and leads straight to your hygiene and airflow polishing page.
  • 'teeth whitening east london' sits beyond the first page, leading to your whitening page, well past where the first results sit.

So the searches without your name are for hygiene and cosmetic work, dentistry you do offer. Airflow hygiene is the one already working and worth building on. Which leaves what to do first.

Picture patients searching for your treatments around Wanstead being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Nutter Ln, you are outside the first three in most tested spots.
  • Wanstead Village Dental & Health Centre comes before you at 21 of the 25 tested spots.
  • "teeth whitening east london" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?