Prepared by Forge Marketing

Private visibility audit

Edge Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Broadfields Ave in Edgware. Close to your door you are easy to find, and you come first at your own address. Farther out, towards Stanmore and Colindale, you sit well down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone in those outer pockets, phone in hand with toothache, may never come across you. Near you, that presence is worth holding on to. What makes it possible here?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Mill Hill Dental Practice. It comes ahead of you at 11 of the 25 tested spots, and you come ahead of it at the other 14; close to your street your lead holds.

Same search, a dentist, from the same twenty-five spots around you, so the two maps sit side by side.

Both maps show green dots at a similar handful of spots, so neither of you is seen across the whole tested area. Near you, you hold ground. The question moves to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

About two thirds of the estimated visits from Google come from people typing your name, like 'edge dental care'. That is an estimate. The rest come from searches that never mention it.

  • Someone typing your name already has it in mind. Someone typing a treatment and the town does not, and still needs to find you.
  • The good news is that your site does show among the first results for searches that never mention your name, so new people can reach you too.

So which searches carry no name at all, and where do they land?

The searches behind the numbers

New people find you through treatment searches

Four of the searches we found carry no name at all. Someone simply looks for a dentist in Edgware, or for implants, whitening or root canal treatment there.

  • 'dentist edgware' shows up among the first results and leads to your home page, where someone meets the practice for the first time.
  • 'dental implants edgware' also shows up among the first results, and it leads to your dental implants page rather than making them hunt for it.

These searches name no practice, only dentistry in Edgware, and they reach your own pages. General dentistry and implants already do that work, so they are the services worth building on. Which leaves the question of what to fix first.

Picture patients searching for your treatments in Edgware being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Broadfields Ave, you are outside the first three in most tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?