Prepared by Forge Marketing

Private visibility audit

iCare Dental

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around you in London. Right at your door you come first, and you stay in the top three at a few of the nearby spots. Farther out, to the west and south-west, you sit well down the list. Each dot is one of those spots; Green means you are in the top three there.

So close by, people can find you. Farther out, someone reaching for their phone may simply never come across you. Is that normal for this area?

The comparison worth looking at

Your map holds up next to a nearby practice

Docklands Dental House is found at most of the same spots, and it comes ahead of you at 11 of the 25 spots, while you come ahead of it at the other 14.

Same search, a dentist, from the same twenty-five spots around you, so the two maps can be read side by side.

You are among the first three at 7 of the 25 spots and they are at 4, so close to home you hold the better position. The question moves to your website, and who actually reaches it.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Your name brings in most of your website’s search visits

More than half of the estimated visits from Google start with someone typing your name, like 'icare dental'. These figures come from a search tool, so treat them as an estimate.

  • A search with your name in it already has the name. Those searches look like someone after your address or your opening times, not someone picking a dentist from scratch.
  • Your site does appear on the first page for searches with no name in them, including someone looking for a private dentist nearby. That is a different search entirely.

So which searches have no name in them, and where do they land?

The searches behind the numbers

Searches with no name look for a private dentist

Some of these searches are for a private or top rated dentist nearby. Others are worries after treatment: whitening costs, soft foods and pain following an extraction.

  • 'Private dentist near me' puts you among the first results, and lands on a page written for Croydon rather than your London practice.
  • 'Top rated dentist near me' also puts you among the first results, and leads to your home page, which is the right place to land.

So the searches without your name do find you when someone wants a private dentist, and that is worth building on. The weaker link is where 'private dentist near me' sends them. Which raises a question: what are you strongest at already, and what should come first?

Picture patients searching for your treatments around Canning Town being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" in London, you are outside the first three in most tested spots.
  • "tooth extraction pain after 7 days" sits low on the first page.
  • "best invisalign east london" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?