We ran the same search, a dentist, from 25 spots around Field End Rd in Pinner. Right at your own door you come first. Step away from it and you sit outside the first three at every other spot, further down as the spots move out. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand, looking for a dentist may never come across you. Which raises the question: what does a nearby practice get on that same search?

We looked at the searches bringing people to your site. At least two thirds of the estimated visits come from people typing your name, like 'ea dental specialists'. The rest come from one search without it.

• Someone typing your name has already heard of you. They are checking you, not choosing you.
• Your site does come up among the first results for a search without your name, so people who only know they need a dentist nearby can find you too.

So which searches bring you people who do not know your name yet, and where do they land?