Prepared by Forge Marketing

Private visibility audit

Bluebell Dentistry & Aesthetics

Hi there, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Tomswood Hill in Ilford. You come up in the list at most of them, but you sit outside the first three at all but two, including the streets closest to you. Your own address is one of those two. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for braces today may simply not come across you. What does a nearby practice see on the same map?

The comparison worth looking at

One nearby practice comes before you at more spots

We ran the same search for Clear Braces London. Counted spot by spot, it comes before your practice at 15 of the 25 spots, and it is among the first three at 9 of them, where you are at two.

It is the same search, an orthodontist, made from the same spots around you, so the two maps read side by side.

Their green dots show what is reachable here: at those spots, someone looking for braces sees them before you. So who is reaching your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the estimated visits come from your own name

About three quarters of the estimated visits from Google come from searches with your name in them, searches like 'bluebell dentist'. Those searches lead to your home page.

  • Someone typing your name already knows it. Someone searching a treatment does not, and that is a different patient.
  • Your site does come up among the first results for one treatment search, 'invisalign sale', so new people can reach you that way too.

So which searches bring people to you without your name on them, and where do those people land?

The searches behind the numbers

Two searches reach you without your name

Beyond your name, two of the searches we found carry no name at all. One is a worried question about root canal treatment. The other is about Invisalign, straightening teeth.

  • The search 'does a root canal hurt' puts you low on the first page, below the results most people click, and leads to your page answering that very question.
  • The search 'invisalign sale' shows you among the first results, and leads to your Invisalign sale page.

Invisalign is your own ground as an orthodontist, and it is the one search without your name where you come up among the first results. That is the thread worth pulling. Which leaves the bigger question of what to do first.

Picture patients searching for your treatments in Ilford being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Tomswood Hill, you are outside the first three in most tested spots.
  • Clear Braces London comes before you at 15 of the 25 tested spots.
  • "does a root canal hurt" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?