A search for an orthodontist was checked from 23 spots around South St in Isleworth. Overall, TOOTHism Dental is far down the list in most places. It comes up first right by the practice, then drops far down as you move out, especially towards Brentford, Hounslow and Twickenham. Each dot is one of those spots; Green means the practice is in the top three there.

This may mean someone searching a little farther away may simply not come across your practice.

From the same search around South St in Isleworth, Richmond Orthodontics appears further out than TOOTHism Dental, so broader local reach here looks achievable.

This is the same search from the same spots around your practice, so you can read the two maps side by side.

This suggests a wider local presence is reachable around South St in Isleworth, if both practices offer the same services.

This estimate suggests most people reaching your site through Google were already looking for you, for example 'toothism'.

• In practice, many visitors had heard of you already through a recommendation, by walking past, or as an existing patient.
• Someone nearby searching for an Orthodontist around South St in Isleworth without your name is making a different kind of Google search.

Next, we look at which searches bring people to you without your name.

These are searches from people who do not know your name yet. The one that brings people in is about general dental care, rather than orthodontics.

• 'dentist isleworth' shows up on the first page of results and leads people to your home page, so new visitors are finding your practice through general dentistry.

The key point is that the page bringing in new people is about another service of your practice. Someone looking for orthodontics around South St in Isleworth does not arrive this way yet, and that gap is the finding.