Prepared by Forge Marketing

Private visibility audit

Dr Nicole Sturzenbaum

Dr Sturzenbaum, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Richmond Rd in Twickenham, looking only at what comes up for you. At the spot on your own street you sit among the first three. Move away from the door, even to the streets just around you, and you drop far down the list. Each dot is one of those spots; Green means your practice is in the top three there.

So a parent searching from a few streets away may never come across you, even though your door is minutes from them. Is that simply how it is here?

The comparison worth looking at

A nearby practice is ahead at most spots

Roseneath Orthodontics comes before you at nearly all the spots we tested, and it reaches the first three at far more of them than your own listing does.

This is the same search for an orthodontist, made from the same twenty-five spots around your practice, so you can read both maps side by side.

Its map shows the first three can be reached here: it is among them at about half the spots we tested, you at one. At those spots you sit far down the list. Who reaches your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of search reach your website

Some people type your name, like 'toothbeary richmond'. Others search without it, simply for a children's dentist nearby. About a third of the estimated visits come from searches with your name, and a smaller share from searches without it.

  • A search with your name comes from someone who already knows it. A search without it comes from someone who does not.
  • For several of those searches without your name, your site shows among the first results, on the first page a parent sees on a phone.

So which searches show your site, and which pages do they lead to?

The searches behind the numbers

Children's dentistry searches lead to your site

Several searches without your name lead to your site. They are searches for a children's dentist or a paediatric dentist nearby, plus one about children's saliva testing.

  • 'childrens dentist near me' shows up among the first results and leads to your home page, so a search made nearby brings up your practice.
  • 'paediatric dentist' also shows up among the first results and leads to your home page.

This is your own field, and these searches already show your site without your name being typed. Children's dentistry is the service worth building on. So what does all of this add up to for your practice?

Picture patients searching for your treatments in Twickenham being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Richmond Rd, you are outside the first three in most tested spots.
  • Roseneath Orthodontics comes before you at 24 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?