We ran the same search, dentist, from 25 spots around Cannon Hill in London. Very close by, you appear first or among the first three. Beyond that, you are far down the list in most places. Each dot is one of those spots. Green means the practice is in the top three there.

Very close to you, people can still find you, but farther out they may not come across you. That makes the nearby comparison the useful next step.

On the same search, Hazelwood Dental Practice appears near your address and further out, so patients keep seeing it as they move around.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

That suggests a wider local presence is reachable around Cannon Hill in London. The next question is whether your website is mostly being found by people who already know you.

Through Google, this estimate suggests most visitors were already looking for you by name, for example 'cannon hill clinic'.

• In practice, they had usually already heard of you, from a recommendation, walking past, or because they are already a patient.
• Someone wanting a dental clinic around Cannon Hill in London without knowing your name makes a different search, and those searches are what bring new people.

So the next question is which searches bring people to you when they do not know your name.

These are searches about chiropody and podiatry, plus one for another clinic name, rather than the dental care you provide.

• 'chiropodist near me prices' shows up low on the first page, below the results most people click, so it is seen by few people and brings almost no one, to your chiropodist price list page.
• 'highpoint dental clinic' shows up beyond the first page of results, so most people never see it, and it leads to your home page.

The clearest point is the gap: the pages closest to bringing new people are about chiropody, while someone looking for a dentist around Cannon Hill in London does not arrive this way yet.