Private visibility audit

Dr Anahita Zeinali

Dr Anahita Zeinali, let’s look at your local visibility.

For dentist in Cannon Hill, the map shows a green 1 very close to the practice, with nearby 5s before positions fall into the teens and lower farther out. Each dot is a tested search location; Green means top 3.

We can use this map to discuss the services and areas you want to focus on, then look at the nearby-practice comparison.

The comparison worth looking at

Nearby search positions differ locally

For dentist in London N14 7HD, The Cannon Hill Clinic sits behind Hazelwood Dental Practice, with average rank 21.3 versus 9.

For dentist in London N14 7HD, the local map shows stronger visibility close to Cannon Hill than farther out.

Check whether you and the nearby practice focus on similar services, then review how your website supports those searches.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

What sits behind your search visibility?

Semrush gives us a starting point for looking at your website’s presence in search.

  • Semrush lists 479 websites linking to your website.

The next useful question is which searches relate to the services you want to focus on.

The searches behind the numbers

Branded searches already lead your visibility

The sample is dominated by branded searches, with one service query showing on page one.

  • chiropodist near me prices sits at position 4 on the price-list page.

That term could support appointment enquiries if the topic matters to your practice, so review the existing page before deciding what to refine.

Picture the patients searching for a dentist near Cannon Hill reaching you first.

There is real strength here worth keeping, and a few gaps that are workable. Neither column is a verdict, and both can be handled calmly, one thing at a time.

  • In that map snapshot for the search "dentist", your average tested position was 21.3, with many locations in the teens, 20s, 30s and 70s, so patients a short drive away may not come across you.
  • In the same snapshot, Hazelwood Dental Practice sat at an average position of 9, which suggests broader coverage is achievable in this part of London.
  • A mobile test of the site scored 46 out of 100 for performance, with the main content appearing at 5.0 seconds, and the home page seems to lack one clear main heading saying what you do and where.

I used to run clinics myself, so I would read this with you as one colleague to another. Each of these can be taken on one at a time.

What would we actually change for you?

That starts with the services you want to focus on. We use the audit to choose the work that matters to your practice, then agree what Forge will deliver.

1
Start here

Choose the priority

Talk through the findings, your services and the enquiries you want. Agree the first changes, responsibilities and scope in writing.

2

Do the work

Improve the agreed pages, write useful content and make website fixes. Where advertising is included, work on the ads and landing page together.

3

Check the next step

Review the route from a search or advert to a useful page and a clear way to contact you. Coordinate the handover with your team.

4

Show what changed

Review the work delivered and the available data together. Use what we learn to decide the next priority.

Healthcare marketing, led by Dr. Vladimir Khourda

An agency that understands the work behind your practice

I used to run clinics. Today, Forge works on the marketing around healthcare: the pages people find, the questions those pages answer and the route to getting in touch. We take on the agreed research, writing and implementation, with your input where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Let's look at the part that matters to you

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actuallydo in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

A few things you may be wondering

What the audit means, what the work involves and how we would work together.

What does this audit actually tell me?

We already have a website or marketing team. Would we need to start again?

What would you need from me?

How will I know whether the work is helping?

What does it cost, and am I tied into a long contract?

Would you also work with a competing practice?