We checked when someone nearby searches for a dentist from 25 spots around Cannon Hill. Overall, your practice is far down the list in most places. The Cannon Hill Clinic comes up first or in the top three only very close by, then drops far down further out. Each dot is one of those spots; Green means the practice is in the top three there.

This may mean people very near you are more likely to come across your practice, while from further around Cannon Hill they may not, so that nearby presence is worth protecting.

On the same search around Cannon Hill in London, Hazelwood Dental Practice appears ahead both closer to your address and further out.

This is the same search from the same spots around your practice, so you can read the two maps side by side.

This suggests a wider local presence is reachable around Cannon Hill in London. First check whether both practices are offering the same services before you judge the gap.

This estimate suggests most people reaching your site through Google were already looking for you, for example 'the cannon hill clinic'.

• These visitors usually heard about you already, through a recommendation, by walking past, or because they are existing patients.
• Someone nearby looking for a dental clinic around Cannon Hill in London without knowing your name is making a different kind of Google search.

Next, we will look at which non-name searches can bring people to you.

These are non name searches about chiropodist and podiatrist services. They lead people to those pages on your site rather than to your dental pages.

• 'chiropodist near me prices' shows up on the first page of results and leads to your chiropodist podiatrist price list page.
• 'chiropodist enfield' shows up on the first page of results and leads to your chiropodist podiatrist page.

For you as a Principal Dentist, the pages bringing in new people are about another service in the practice. Someone looking for dentistry around Cannon Hill in London does not arrive this way yet, and that gap is the finding.