We ran the same search, dental implants, from 25 spots around Harley St in London. You are far down the list in most places, even close by. You show more clearly in some surrounding parts, so the pattern is patchy rather than strong. Each dot is one of those spots; Green means you are near the top there.

This may mean someone searching from the weaker parts does not come across your practice when they need implants.

Marylebone Implant Centre appears ahead of your practice both close to you around Harley St in London and further out, so patients nearby are more likely to see it first.

We ran the same search from the same spots around Harley St in London, so the two maps can be read side by side.

A wider reach is clearly possible in these same spots. When people do find you, are they mostly people who already know you, or new people discovering you?

From the searches we found, people reaching your site through Google are not typing your practice name. One example is 'smile in a day'.

• That means people are finding you while searching for the treatment, before they know which practice to ask for.
• Some of those treatment searches already bring your pages onto the first page, so your website is doing part of the hard work of being found.

That leads to the next question: which searches bring those people to you?

These are searches about Smile in a Day treatment and dental implants, including questions about whether implants are possible with gum disease.

• 'smile in a day implants' shows up among the first results and leads to your Smile in a Day treatment page.
• 'dental implants and periodontal disease' shows up among the first results and leads to your page on getting implants with gum disease.

The clearest opening is within your implant work: Smile in a Day and implant suitability with gum disease already let new people find you, and those are the strengths to build on first.