Prepared by Forge Marketing

Private visibility audit

Jan Dental & Aesthetic

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around you in London. At the spot on your own doorstep you come first. Step out from there and you sit below the first three everywhere else, further down the further out we went. Each dot is one of those spots; Green means you are in the top three there.

So someone searching a street or two away may never come across you, while the ground right by your door is worth holding. Is that normal here?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search for Forest Dental Care. It comes before you at most of the spots we tested, including most of the ones closest to your door.

Same search, a dentist, from the same spots around you, so the two maps can be read side by side.

Their name shows in the first three at a few more of those spots than yours, so someone two streets away is more likely to see them than you. So who is reaching your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least three quarters of the estimated visits from Google come from people typing your name, searches like 'jan dental'. These are estimates, but the pattern is clear.

  • Someone searching your name already knows it. They are checking you, not choosing you.
  • Your site does reach Google's first page when someone nearby searches for a dentist, though it sits low down, below the results most people click.

So which searches bring you people who have never heard your name, and where do they land?

The searches behind the numbers

Searches for a dentist in Walthamstow reach you

Beyond your own name, the searches we found are people looking for a dentist locally, plus a couple naming other practices. They all land on your homepage.

  • 'dentist walthamstow' sits low on the first page, below the results most people click, and takes that person to your homepage.
  • 'dentist hoe street e17' also shows low on the first page and leads to the same homepage, which then has to speak for every treatment you offer.

So people who do not know you yet are arriving for general dentistry, your own field, and that is the search worth building on. One of these names another practice, not you. The question is what your homepage then gives them.

Picture patients searching for your treatments around Leyton being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" in London, you are outside the first three in most tested spots.
  • Forest Dental Care comes before you at 18 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
LinkedIn logo
LinkedIn
X logo
X
Instagram logo
Instagram
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?