Prepared by Forge Marketing

Private visibility audit

Dr. Haidar Hassan

Dr Hassan, let’s look at your local visibility.

We ran the same search, a cosmetic dentist, from 25 spots around you in London. Your practice came up in the list at all of them, but never in the first three, not even at your own address. That holds across the tested spots, close by and farther out. Each dot is one of those spots; Green means the practice is in the top three there.

So someone nearby searching for a cosmetic dentist today sees other names first. Which raises a fair question: what does a practice near you look like on that same map?

The comparison worth looking at

One nearby practice is ahead at every spot

The Harley Street Smile Clinic came before your practice at all 25 spots we tested, including the one at your own address, where it came first.

Same search, a cosmetic dentist, from the same 25 spots around you, so the two maps sit side by side.

It reaches the first three at only one of those spots, and you at none. So the next question is who already finds your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most estimated visits come from your own name

At least two thirds of the estimated visits your website gets from Google come from people typing your name, such as 'swedish smile clinic'. These are figures from a search tool, so an estimate.

  • Someone typing your name already knows it. They are not choosing a cosmetic dentist, they are looking for yours.
  • None of the searches we found without your name brings your site onto the first page of results.

So which searches reach your site without your name, and where do they land?

The searches behind the numbers

The searches without your name lead nowhere yet

Five searches reach your site without your name. None of them is a dental search. They are names of other clinics and smile brands, and each one lands on your home page.

  • 'scandinavian smile' shows up beyond the first page of results, and it leads to your home page rather than to a page about the treatment someone wants.
  • 'crown clinic london' also shows up beyond the first page of results, and again it brings that person to your home page.

So none of these searches is someone looking for cosmetic dentistry in London: they are clinic names, not treatments. That gap is worth holding in mind as we look at your strengths next.

Picture patients searching for your treatments around Marylebone being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "cosmetic dentist" in London, you are outside the first three at every tested spot.
  • The Harley Street Smile Clinic comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?