We ran the same search, a dentist, from 25 spots around Weymouth St in London. Right at your own door you come first, and no one is shown above you. A few streets out, that stops: at every other tested spot you sit far down the list. Each dot is one of those spots, and Green means you are in the top three there.

So someone searching from the next streets over may never come across you. Which raises the obvious question: is that just how this part of London works?

We looked at the searches that lead people to your website. Not one of them uses your practice name. They are searches like 'blanch dentist', and these figures are estimates, not real visits.

• Your site does reach the first page for one of them, though low down, below the results most people click. So someone new can land on it, but only just.
• Several of the others lead to your page on oil pulling. That is a reader with a question, not yet someone looking for a dentist near them.

So what are people searching for when they need a dentist and have never heard of you?