Prepared by Forge Marketing

Private visibility audit

Raj Gogna

Dr Gogna, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Hall Ln in London. At your own address you come first, and at two of the streets closest to you, you are still among the first three. At every spot farther out, you sit below them. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for braces, may never come across you. Is that normal here, or can a nearby practice do better?

The comparison worth looking at

One nearby practice appears higher at most spots

Angel House Orthodontics comes before you at most of the spots we tested, including streets close to you, while you come before it at only a few.

Same search for an orthodontist, same twenty-five spots around you, so the two maps sit side by side.

It sits among the first three at far more of those spots than you do, so there is a concrete local example to work from. Which raises the next question: who reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Few of your estimated visits come from people typing your name

Of the searches in your file, a small part of your estimated visits from Google comes from people typing your name. More comes from searches like 'dentists chingford', where no practice is named.

  • Someone typing your name already knows you exist. A search like 'dentists chingford' names no practice at all.
  • Your site comes up first for that search, and among the first results for implants, whitening and clear braces too. Those are the searches that can bring you people who don't know you yet.

So which of those searches are actually doing the work, and where do people land when they arrive?

The searches behind the numbers

You come up first for implants, lower for braces

Five of the searches we found carry no practice name. Most are general dentistry and cosmetic work: a dentist nearby, implants, teeth whitening, clear braces. One is orthodontics.

  • Someone searching 'dental implants chingford' finds you among the first results, and that search leads to your home page rather than your implants page.
  • Someone searching 'orthodontist chingford' finds you low on the first page, below the results most people click, and that search leads to your orthodontics page.

Implants and whitening already put you first for searches that name no practice, so that work is worth building on. Orthodontics, the field your map was tested on, sits lower on the page, below the results most people click. Which of the two matters more to you?

Picture patients searching for your treatments around Highams Park being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Hall Ln, you are outside the first three in most tested spots.
  • Angel House Orthodontics (Chingford) comes before you at 19 of the 25 tested spots.
  • "orthodontist chingford" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
LinkedIn logo
LinkedIn
X logo
X
Instagram logo
Instagram
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?