Prepared by Forge Marketing

Private visibility audit

Mahesh Patel

Dr Patel, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Clarence Ave in Ilford. You came up among the first three at 24 of the 25, and first at the spot by your own door. Only one outer spot, up towards Clayhall, sits lower down the first screen. Each dot is one of those spots; Green means you are in the top three there.

So someone searching nearby can almost always find you. That is worth protecting. The question is what a patient sees once they land on your website.

The comparison worth looking at

One nearby practice appears higher overall

Orthodontic Gallery came before you at 24 of the 25 spots we tested, and it was among the first three at all 25, so a patient nearby sees its name wherever they are standing.

This is the same search, an orthodontist, run from the same twenty-five spots around you, so both maps can be read side by side.

Your own map holds up well: you are among the first three at 24 of those spots. Being found locally is largely settled, so the real question is who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

Around twenty people a month are estimated to reach your site from Google. Some type your name, like 'first ortho first impressions'. Others arrive from searches that never mention you.

  • Someone typing your name has already decided to look you up. Someone searching for an orthodontist nearby is still choosing, and your site has to earn that visit.
  • Your site does appear on the first page for one of those searches made without your name, though low down, below the results most people click.

So what are those people typing when they do not know your name, and where do they land?

The searches behind the numbers

The searches reaching you are mostly about other towns

Some searches reach your site without your name. A few are people looking for an orthodontist in other towns, Chingford and Epping. Others are a colleague's name, or another practice's name.

  • 'orthodontist chingford' sits low on the first page, below the results most people click, and leads to your Chingford orthodontist page.
  • 'epping orthodontist' also sits low on the first page, below the usual clicks, and brings that person straight to your home page.

So the new people we can see are searching for orthodontics, which is your own work, but naming Chingford or Epping. Someone searching for an orthodontist around Clarence Ave in Ilford does not arrive this way yet. That is the gap worth closing.

Picture patients searching for your treatments in Ilford being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • Orthodontic Gallery comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.
  • "epping orthodontist" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?