Prepared by Forge Marketing

Private visibility audit

Usman Qureshi

Dr Qureshi, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Birkbeck Rd in London. You come up among the first three at 22 of those 25 spots, and first at the spot outside your door. The three weaker spots sit out on the far edges, towards Colindale, Kingsbury and Barnet. Each dot is one of those spots; Green means you are in the top three there.

So most people searching nearby can find you straight away. Out at those three spots, you sit below the first three. Is that level of presence normal here?

The comparison worth looking at

Your map holds up next to a nearby practice

Katz and Madhok Orthodontics comes ahead of you at 9 of the 25 spots, mostly on the western and north-western edge, while you come ahead of it at the other 16, including at your own door.

Same search, an orthodontist, from the same 25 spots around you, so the two maps can be read side by side.

You are among the first three at more spots than they are, so a patient nearby is likely to see you. That makes the local map an asset, and moves the question to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of these searches uses your name

None of the searches we found for your website uses your practice name. The searches are about what people want, like 'same day retainers london'. These are estimates, and this list holds only some of the searches.

  • Your site already comes up on the first page for several of these searches, and first for same day retainers, so someone who has never heard of you can still land on you.
  • A search without your name is not someone checking your address: it is someone looking at retainers, braces or aligners and still choosing where to go.

So the question becomes which of those searches brings strangers to you, and which page they land on when they arrive.

The searches behind the numbers

New people reach you through retainers and aligners

Every search in front of us reaching your website is one that does not use your name. They are people looking for retainers, aligners, braces, and for what an orthodontist actually does.

  • 'same day retainers london' shows up among the first results, and leads to your retainer page.
  • 'orthodontist and orthodontics' sits low on the first page, below the results most people click, and leads to your page comparing orthodontics with dentists.

Retainers are the part of your own field already bringing strangers to you, and that is worth building on. Which of these people then go on to pick up the phone is the next thing to look at.

Picture patients searching for your treatments around Mill Hill being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • "braces marylebone" leads to your home page, low on the first page.
  • "orthodontist and orthodontics" sits low on the first page.
  • "orthodontist payment" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?