Prepared by Forge Marketing

Private visibility audit

Barkingside Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around High St in Ilford. Right at your own door you come first. Step into the surrounding streets and you slip below the first three at nearly all of them, and farther out you sit well down the list. Each dot is one of those spots; Green means you are in the top three there.

So your own doorstep is worth holding onto. A few streets out, someone looking for a dentist may simply never come across you. How does that compare with a practice nearby?

The comparison worth looking at

One nearby practice comes before you at most of the spots

Longwood House Dental Care came before you at 19 of the 25 spots we tested, and you came before it at the other 6. No category setting explains it; it is simply the local picture.

Same search for a dentist, same twenty five spots around your practice, so the two maps can sit side by side.

Yet it reaches the first three at as few spots as you do. Neither of you is seen across the area, so those top three places are open here. Which raises the website question.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the estimated visits come from people typing your name

At least three quarters of the estimated visits from Google come from people typing your name, searches like 'barkingside dental care'. That is an estimate, and it tells us something useful.

  • Someone typing your name has already heard of you. Someone searching for a dentist nearby has not, and that is a different person arriving with a different question.
  • Your site does reach the first page when someone searches for a dentist in Barking, though it sits low down, below the results most people click.

So what are the people who have never heard of you actually typing, and where do they end up?

The searches behind the numbers

The searches without your name reach only your home page

These are people looking for a dentist nearby, not for you. Two of them land low on the first page, and both of those searches lead to the same place: your home page.

  • Someone searching 'barking dentist' finds you low on the first page, below the results most people click, and arrives on your home page.
  • A search for 'barking dental practice' sits low on the first page too, and again it leads to your home page rather than to anything about a treatment.

So a new patient looking for dental care near you can reach you, but only on a general page. Nothing yet speaks for a single treatment. That is one of the things we would put in order first.

Picture patients searching for your treatments in Ilford being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around High St, you are outside the first three in most tested spots.
  • Longwood House Dental Care comes before you at 19 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?