We ran the same search, an emergency dental service, from 25 spots around Long Ln in Uxbridge. You come up in the first three at most of them, and right at your own door you come first. The pattern holds close by and across most of the surrounding streets, with one weaker pocket to the north-east and two softer spots out to the west and south-west. Each dot is one of those spots; Green means the practice is in the top three there.

So someone with toothache near you can find you quickly. That is a real strength worth protecting, though in those few weaker spots they may not come across you at all.

Of the searches we found leading to your website, not one is someone typing your name. They are searches like 'emergency dentist uxbridge'. These are estimates, and we only hold part of the picture.

• So what we can see is people reaching your pages through what they need, not through your name. For 'emergency dentist uxbridge' your site shows on the first page, though low, below the results most people click.
• That tells you nothing about who walks through your door. It only tells you what the searches we can see are doing.

So what are people in pain actually typing, and where do they land?