Prepared by Forge Marketing

Private visibility audit

Crescent Lodge Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Crescent Lodge Dental Practice in London. Close to you, you come up well, and you lead at the spot on your own doorstep. Farther out, towards Battersea, Balham and Oval, you sit below the first three. Each dot is one of those spots, and Green means you are in the top three there.

So someone searching from those outer streets may never come across you, while nearer home you are easy to find. Could another practice be doing better out there?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Blue Dental Care, and over the spots we tested your practice comes before it at most of them, with a few where it sits above you.

Same search for a dentist, same spots around you, so the two maps can be read side by side.

Your name reaches the first three at more of the tested spots than theirs. That makes the local map an asset, and moves the question to your website: which searches bring people to it?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Half the estimated visits come from your own name

At least half of the estimated visits from Google come from people typing your name, such as 'crescent lodge dental practice'. Others arrive through searches like 'dentist clapham common'.

  • Someone typing your name has already heard of you. They are checking you, not choosing you. The choosing happens earlier, when a patient searches for a dentist nearby.
  • Your site does appear among the first results for 'dentist clapham common', so people who do not know you can still land on your home page.

So which searches reach people who are not looking for you by name, and where do they land?

The searches behind the numbers

Searches without your name: fillings and emergencies

Five searches reach you without your name. Some are about white fillings and whitening, some about finding a dentist near Clapham Common, one about an emergency appointment, one about braces.

  • 'clapham emergency dental appointments' shows up among the first results, and it leads to your emergency dentist page, so someone searching with an emergency arrives on the right page.
  • 'how long do white fillings last' also shows up among the first results, and it leads to a page of yours on exactly that question.

These are dental searches landing on dental pages, which is the right shape. The searches reaching you without your name are mostly general and emergency work, and that is what is worth building on. Which leaves the question of what to do first.

Picture patients searching for your treatments around Clapham being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Crescent Lodge Dental Practice, you are outside the first three in most tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?