Prepared by Forge Marketing

Private visibility audit

Specialist Dental Services

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Harley St in London. At your own address you come up among the first three. Move a street or two away and you drop out of the first three, and at most of the spots you do not appear in the list at all. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand looking for a dentist, may never come across you. Which raises the question: is that normal here?

The comparison worth looking at

One nearby practice comes before you at nearly every spot

We ran the same search for Thayer Street Dental Centre. It is found somewhere in the list at all 25 spots, and it sits above your practice at 24 of the 25.

Same search, a dentist, from the same 25 spots around you, so the two maps can be read side by side.

Yet neither of you reaches the first three beyond your own doorstep, so the top three around here are still open. That makes your website the next thing worth looking at.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people reach your website without typing your name

Of the searches we found, only a small part of your estimated visits come from people typing your name. Far more arrive through questions like 'how much is a full set of dental implants uk'.

  • A search for your name starts from knowing it. A search for what implants cost does not, and your site is what introduces you there.
  • For several of those cost questions your pages come up on the first page, some among the first results, so people weighing up treatment can read you before they choose.

So which of those questions bring people who do not type your name, and where do they land?

The searches behind the numbers

New people reach you through implant cost questions

Most searches that bring people who do not type your name are about what dental implants cost, private or on the NHS. One or two are simply other names people type.

  • Someone typing 'tooth implant cost uk nhs' finds you among the first results, and lands on your guide to what dental implants cost in the UK, private versus NHS.
  • 'how much is a full set of dental implants uk' brings you up low on the first page, below the results most people click, on that same cost guide.

So the searches arriving without your name are about implants, and they land on your own cost guide. That is a real strength to build on, and it raises the next question: how would we take it on?

Picture patients searching for your treatments around Marylebone being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Harley St, you are outside the first three in most tested spots.
  • Thayer Street Dental Centre comes before you at 24 of the 25 tested spots.
  • "how much is a full set of dental implants uk" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?