Prepared by Forge Marketing

Private visibility audit

West House Dental

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around W End Ln in Pinner. You come up at every spot, but in the first three at only two of them: one is the spot at your own door, the other just west of you. At the spots close around you, you mostly sit lower down the first screen, and at almost all the farther spots you are far down the list. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may scroll past without ever seeing you. Could another practice nearby be doing better here?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Pinn Dental Practice. Spot by spot, you come before it at slightly more of the tested spots than it comes before you, so neither map pulls clearly away.

Same search, a dentist, from the same twenty-five spots around W End Ln in Pinner, so both maps read side by side.

Still, it lands in the first three at five of those spots against your two, so that is where the ground is to be made up. Which raises the next question: who actually lands on your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

About two thirds of the estimated visits from Google come from searches that never mention you, such as 'double chin fat injection'. Searches that do carry your name account for a smaller share.

  • A search for your name tells us the name was already known. A search for a treatment does not, and those searches account for the larger share of the estimated visits.
  • Your site does appear on the first page for searches made without your name, so someone with a phone in hand can reach you through the treatment they typed.

So which searches without your name are doing that work, and where do they bring people?

The searches behind the numbers

The searches bringing new people are facial treatments

Six searches in your file reach your site without your name. Half are facial aesthetics: chin fat and under eye puffiness. Two are names of people on your team, and one is someone looking for a Pinner dentist.

  • 'double chin fat injection' comes up first and takes that person to your page on injections to dissolve chin fat, so they land exactly where they wanted.
  • 'pinner dentist' sits low on the first page, below the results most people click, and leads to your home page.

So the searches without your name mostly ask for facial work. Someone searching for a dentist around W End Ln in Pinner can find you, but below the results most people click. Which leaves the question of what to put first.

Picture patients searching for your treatments in Pinner being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around W End Ln, you are outside the first three in most tested spots.
  • "pinner dentist" leads to your home page, low on the first page.
  • "puffiness below eyes" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?