Prepared by Forge Marketing

Private visibility audit

London Dental Studio

Hi there, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Pimlico in London. At the spot on your own doorstep you sit among the first three. Move even one spot out and you drop away, and across the rest of the tested spots you are further down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for an orthodontist may never come across you. Which raises the question: is that true for everyone nearby?

The comparison worth looking at

One nearby practice comes before you at most spots

We ran the same search for Boston Orthodontics Belgravia. It came before you at 24 of the 25 spots we tested, including the ones closest to your door.

Same search, an orthodontist, from the same spots around you, so the two maps sit side by side.

Yet a patient sees it among the first three at only two of those spots, barely more than you. So nobody has the first three locked here, and the question moves to who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least two thirds of the estimated visits your website gets from Google come from searches carrying your name, like 'london dental studio'. These are estimates, not counted visits.

  • Someone typing your name has already heard of you somewhere. That search confirms a decision rather than starting one, which is different from a search made without your name.
  • You do appear on the first page for searches with no name in them, such as 'whitening studio', where the person looking has no idea who you are yet.

So which searches bring you the people who have never heard of you, and where do they land?

The searches behind the numbers

Unnamed searches reach you through cosmetic and hygiene pages

The searches that reach you without your name in them are about whitening, smile makeovers, same-day teeth, Invisalign packages, a free consultation and a scale and polish. Treatment searches, not your name.

  • Someone searching 'whitening studio' sees you among the first results, and lands on your teeth whitening page.
  • Someone searching 'invisalign packages' also sees you among the first results, and lands on your Invisalign packages page.

So the searches that do not name you are mostly after cosmetic work, and whitening is the one already working hardest. Your Invisalign side is the closest thing to orthodontics here, and that is worth building on. Which raises the question of what to do first.

Picture patients searching for your treatments around Pimlico being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Pimlico, you are outside the first three in most tested spots.
  • Boston Orthodontics Belgravia comes before you at 24 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?