Prepared by Forge Marketing

Private visibility audit

Eyespy eye & dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Bushwood in London. Your name comes up in the list at all of the spots we could measure, but it sits in the first three at just one of them. Close to your door you are easy to find; a little further out the map thins quickly. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may scroll past you without ever seeing your name. Which raises the question: what is possible here?

The comparison worth looking at

One nearby practice appears higher overall

Wongs Dental Surgery comes above you at every one of the tested spots, including the one right at your door, and at each of the spots closest to you.

Same search, a dental clinic, from the same spots around you, so the two maps sit side by side.

Yet it reaches the first three at barely more spots than you do, so most people nearby still see neither of you. Which makes the next question your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of these searches uses your name

None of the searches we found for your website uses your practice name. They are searches like 'professional teeth whitening', and that is where nearly all the estimated visits from Google come from.

  • These are people typing a treatment, not your name: the search itself shows no sign they know you yet.
  • Your site does come up on the first page for several of those searches, though low down, below the results most people tap first.

So what exactly are they typing, and where do those searches land them on your site?

The searches behind the numbers

Teeth whitening is what brings strangers to you

None of the searches reaching your site uses your name. Nearly all concern teeth whitening. A few others look for a dentist or eye care locally.

  • Someone searching 'professional teeth whitening' finds you low on the first page, below the results most people click, and lands on your whitening options article.
  • Someone searching 'dentist leytonstone' also finds you low on the first page, below the results most people click, and arrives on your home page.

So whitening is the service already putting you in front of people searching for a treatment rather than for you, and it is worth building on. The next question is what that page does with them.

Picture patients searching for your treatments around Bushwood being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Bushwood, you are outside the first three in most tested spots.
  • Wongs Dental Surgery comes before you at 20 of the 20 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?