We ran the same search, a dental clinic, from 25 spots around you in London. Close to your door you come up among the first three at a few of them, and at most of the 25 you sit outside the first three. Farther out, towards the Manor Park, Seven Kings and Beckton edges, you fall well down the list. Each dot is one of those spots; Green means you are in the top three there.

So near you, patients can find you. Out at those far edges, you sit far down the list, past the first three a patient actually sees. Does a nearby practice fare better?

Of the searches we found reaching your site, the biggest single one is your own name, and that share of estimated visits is at least about a third. One of the others is 'dentist barking'.

• Someone typing your name has already heard of you somewhere. Someone typing dentist in Barking may not have, and that is a different person.
• The good news: for a search made without your name, your site comes up first and your home page is the page they land on.

So which searches reach you without your name at all, and where do they lead?