Prepared by Forge Marketing

Private visibility audit

Wisteria House Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Romford Rd in London. At your own doorstep you come first, with nobody above you. Move a street or two away and you drop below the first three at every other spot, further still the farther out we go. Each dot is one of those spots; Green means you are in the top three there.

So the doorstep is worth holding. But someone a few streets out, phone in hand, looking for a dentist, may simply never come across you.

The comparison worth looking at

One nearby practice comes before you at nearly every spot

We ran the same search for Stratford Village Dental Practice. It comes before you at 24 of the 25 spots we tested, though you stay ahead of it at the spot by your door.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps read side by side.

Yet it reaches the first three at just one spot, as you do. Neither of you is seen across these streets, so those top places are open here. Which leaves your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most searches that bring people to your website carry your name

At least three quarters of the estimated visits your website gets from Google come from searches that type your name, searches like 'wisteria dental'. That is an estimate, and those searchers already had the name.

  • Someone typing your name already has it. Someone typing 'dentist stratford' does not, and there your site sits low on the first page, below the results most people click.
  • That second kind of search is where a new patient starts. Your site does reach the first page for a few of them, and that is the part worth growing.

So which searches are bringing you people who have never heard of you, and where do they land?

The searches behind the numbers

New people arrive looking for a dentist, and for implants

Some searches that reach your website carry no name at all. They are people looking for a dentist in Stratford, and people looking into dental implants.

  • Someone searching 'dental stratford' finds you among the first results, and lands on your home page.
  • Someone searching 'dental implant' finds your implants page, though it shows up beyond the first page of results.

So general dentistry around Stratford is already bringing you searches from people who never typed your name, and that is worth building on. Implants sit further back, beyond the first page. Who else is reaching you, and what would we do first?

Picture patients searching for your treatments around Stratford being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Romford Rd, you are outside the first three in most tested spots.
  • Stratford Village Dental Practice comes before you at 24 of the 25 tested spots.
  • "dental implant" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?