Prepared by Forge Marketing

Private visibility audit

Abbey Dental Walthamstow

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around St James St in London. Close to you, you hold up well: you are first at your own door and among the first three at a few of the nearby spots. Farther out, you sit lower down or well down the list. Each dot is one of those spots, and Green means you are in the top three there.

So someone a little farther out, searching on their phone for a dentist, may never come across you. Nearer home, that visibility is worth holding on to.

The comparison worth looking at

Your map holds up next to a nearby practice

Across the tested spots, you come out above Jan Dental & Aesthetic at slightly more of them than it comes out above you, though its edge sits in the streets closest to you.

We ran the same search, a dental clinic, from the same twenty-five spots around you, so both maps read side by side.

So the close-in streets are where a neighbour is seen ahead of you, and your map is an asset overall. Which leaves the website: who actually reaches it?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the estimated visits come from your own name

At least two thirds of the estimated visits from Google come from people typing your name, like 'abbey dental walthamstow'. A smaller part comes from searches that never mention you.

  • Someone typing your name already knows it. That is a different search from someone simply looking for a dentist nearby, who has no name to type.
  • The good news: your site does come up among the first results when someone searches for a dentist in Walthamstow, so new people can find you too.

So which searches do not use your name at all, and where do they land?

The searches behind the numbers

Two searches that do not use your name

Two of the searches we found do not use your name at all. Both are someone looking for a dentist near them, one of them specifically for an NHS dentist.

  • When someone searches for an NHS dentist in your part of Walthamstow, your site shows up among the first results, and it takes them to your home page.
  • When someone simply searches for a dentist in Walthamstow, you also show up among the first results, again landing them on your home page.

So general dentistry, and NHS care in particular, is where you already show up without your name doing the work. That is the part worth building on. Both land on your home page, which is the one page that has to do the convincing.

Picture patients searching for your treatments around Leyton being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around St James St, you are outside the first three in most tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?