Prepared by Forge Marketing

Private visibility audit

Surgery@102 Ltd

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Ealing Rd in Wembley. Right at your door you come first, and one spot just south of you is in the first three. At the other spots you sit outside the first three, and farther out you are a long way down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand looking for a dentist, may simply not come across you. Who do they find instead?

The comparison worth looking at

One nearby practice comes before you at most spots

We ran the same search and Wembley High Street Dental Practice comes before you at 19 of the 25 spots we tested, both close to you and farther out.

Same search, a dentist, from the same spots around you, so the two maps sit side by side.

They reach the first three at only a handful of spots too, so neither of you is seen widely here. Those first three places are open. Which brings us to who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most searches reach your website without your name in them

About two thirds of the estimated visits from Google come from searches with no name in them at all, searches like 'dentist wembley'. A smaller share typed 'surgery 102'. These are estimates.

  • A search for your name comes from someone who has heard of you already. A search for a dentist in Wembley need not, and your site still comes up on the first page for it.
  • That is the harder part of the job, and it is already working. People who have never heard of you can still find you.

So which searches bring those new people in, and where do they land when they arrive?

The searches behind the numbers

New people reach you by searching for a dentist

Four of the searches we found carry no name of yours. Some are people looking for a dentist in your part of Wembley, and one is someone looking for NHS orthodontics.

  • 'dentist wembley' puts you among the first results, and it leads to your home page, where the booking button sits right at the top.
  • 'nhs orthodontist near me' shows low on the first page, below the results most people click, and it leads to your orthodontics page.

So searches from people who have never heard of you do reach you, and they ask for a dentist in Wembley, which is exactly what you do. That is the search worth building on, and it brings us to what we would do first.

Picture patients searching for your treatments in Wembley being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Ealing Rd, you are outside the first three in most tested spots.
  • Wembley High Street Dental Practice comes before you at 19 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?