Prepared by Forge Marketing

Private visibility audit

Dr Yuen Chun Liu

Dr Liu, let’s look at your local visibility.

We ran one search, a dentist, from 25 spots around Whitchurch Ln in Edgware. Right at your door, you come up first. At the eight spots closest to you, and at every spot farther out, you sit far down the list instead. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may never come across you. Is that just how it is here?

The comparison worth looking at

One nearby practice comes before you at 24 of the 25 spots

We ran the same search for Burnt Oak Dental Practice. It comes before you at nearly all of the tested spots around you, including spots close by to the east and the south.

Same search, a dentist, from the same twenty-five spots around you, so the two maps can be read side by side.

You reach the first three at your door only, and that practice at two spots, so neither name is seen across the area. The first three are open here. That raises a question about your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Your name brings about half of your search visits

Of the searches we found reaching your site, the ones that bring people in are your own name, like 'oracare'. That is about half of the visits Google sends you, as an estimate.

  • Someone typing your name already knows it. That search finds you; it does not bring you someone new.
  • None of the five searches we found without your name is bringing anyone in: on those, your pages sit beyond the first page.

So what does someone in Edgware type when they need a dentist and have never heard of you?

The searches behind the numbers

The searches from people who do not know you

Five of the searches we found do not carry your name. Two are dental care people were looking for nearby: an emergency dentist in Edgware, and root canal treatment. The others are names of other dental businesses.

  • 'emergency dentist edgware' brings up your site beyond the first page of results, on your contact page, the page someone in pain would want.
  • 'root canal edgware' also sits beyond the first page, leading to your home page rather than to anything about the treatment itself.

Both searches are dentistry you do, and both are urgent reasons to pick up a phone. On both, someone in Edgware would reach your pages only far past the first page. So who does reach your pages, and what would we do first?

Picture patients searching for your treatments in Edgware being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?