Prepared by Forge Marketing

Private visibility audit

Alwyn Levitan

Hi Alwyn, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Orchard Rd in Dagenham. You come up among the first three at most of them, and first at the practice itself and at a few spots nearby. Close to home you are easy to find; farther north, you slip lower down the list. Each dot is one of those spots, and Green means you are in the top three there.

So someone searching from that northern pocket may not see you, while nearer home you are being found. What would a patient see searching for a practice down the road?

The comparison worth looking at

Your map holds up next to a nearby practice

Gale street is the name that comes before you most often on this map, yet it shares your own website and your group: it is your second listing, not a neighbour, and you come out ahead at 16 of the 25 spots.

We ran the same search, a dental clinic, from the same twenty-five spots around you, so the two maps sit side by side.

So the second map is really your own, and your name is among the first three at more spots than it. Your local map is an asset. The question now moves to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who reach your website already know your name

At least two thirds of the visits estimated to reach your site from Google come from searches that include your name, like 'essex family dental'. Only a small part come from searches without it.

  • Someone typing your name is already looking for you. They want your opening hours or your number, not a reason to choose you.
  • One search without your name, for a dentist on a nearby road, does bring you up among the first results, so new people can find you that way.

So which searches bring people who are not looking for you by name, and where do they land on your site?

The searches behind the numbers

One search leaves your name out

Only one of the searches we found leaves your name out. Someone simply looks for a dentist near one of your other locations, Mawney Road, and that search brings up your site.

  • The search 'mawney road dentist' shows you among the first results, and it leads to your home page rather than to a page about the care they need.

So general dentistry is already bringing you up for people who are not searching your name, which is the right ground to build on. The question is who sees you on the map before they ever type anything.

Picture patients searching for your treatments in Dagenham being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?