Prepared by Forge Marketing

Private visibility audit

Dr Dev Patel

Dr Patel, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around you in London. Right by the practice you come first, and at one spot just to the west you are among the first three. At the other spots you sit lower down or far down the list, and that includes most of the ring closest to you. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand with a toothache, may scroll past you. Which raises the question: is that normal here?

The comparison worth looking at

One nearby practice comes before you at more spots

Across the tested spots, Hampden Dental & Aesthetics Clinic comes before you at 14 of the 25, and you come before it at the other 11.

We ran the same search, a dental clinic, from the same twenty-five spots around you, so both maps read side by side.

It reaches the first three at only a handful of those spots, much like you. So neither of you is the name people see across the area, and the next question is who already reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most searches that find your website include your name

At least half of the estimated visits your site gets from Google come from people typing your name, 'dental beauty southgate' being the main one. That is an estimate, but a clear pattern.

  • Someone typing your name already knows it. That search is about finding you, not about choosing between dental practices.
  • The good news: your site does come up among the first results for a search like composite bonding in north London, a search that does not include your name.

So which searches are bringing those people in, and where do they land when they arrive?

The searches behind the numbers

New people reach you through cosmetic and emergency work

Several searches reach your site without your name. They group into two kinds: cosmetic work like composite bonding, and urgent problems, a dental abscess or an emergency dentist in London.

  • 'composite bonding north london' shows up among the first results and takes that person straight to your home page, where they meet the whole practice.
  • 'emergency dentist southgate' also shows up among the first results and leads to your home page, so someone in pain nearby lands with you first.

These are the searches doing the work for you now: cosmetic bonding and emergency dental care, both squarely yours and both worth building on. Which leaves the question of what to do next with your map and your pages.

Picture patients searching for your treatments around Cockfosters being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" in London, you are outside the first three in most tested spots.
  • Hampden Dental & Aesthetics Clinic comes before you at 14 of the 25 tested spots.
  • "emergency dentist north london" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?